Digital Marketing Specialist - Palembang, Sumatera Selatan

Join JAT Powerindo as a Digital Marketing Specialist in Palembang, Sumatera Selatan and drive impactful digital campaigns to elevate our brand presence in the region. This role offers a unique opportunity to shape the digital strategy for a growing company in the energy sector. As part of our marketing team, you'll work closely with cross-functional teams to develop and execute digital marketing strategies that align with our business goals.

In this role, you'll be responsible for managing our social media platforms, including Facebook, Instagram, and LinkedIn, to engage our audience and drive brand awareness. You'll also work on email marketing campaigns to nurture leads and convert them into customers. Additionally, you'll be involved in SEO and content marketing efforts to improve our online visibility and attract more traffic to our website.

📋 Tanggung Jawab Pekerjaan

• Manage and grow our social media presence on platforms like Facebook, Instagram, and LinkedIn.
• Develop and execute email marketing campaigns to nurture leads and drive conversions.
• Conduct keyword research and optimize our website for search engines to improve our search rankings.
• Create and distribute engaging content, including blog posts, articles, and infographics, to attract and retain our audience.
• Monitor and analyze campaign performance using tools like Google Analytics and social media insights.
• Collaborate with the sales and marketing teams to align digital marketing efforts with overall business objectives.
• Stay up-to-date with the latest digital marketing trends and best practices to continuously improve our strategies.
• Report on campaign performance and provide recommendations for optimization.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a proven track record of success in managing social media and email marketing campaigns.
• Proficient in using social media management tools like Hootsuite, Buffer, or Sprout Social.
• Familiarity with email marketing platforms such as Mailchimp, Constant Contact, or HubSpot.
• Strong understanding of SEO principles and experience with SEO tools like Google Search Console and Ahrefs.
• Excellent written and verbal communication skills, with the ability to craft compelling content for various audiences.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Creative thinker with a passion for staying ahead of digital marketing trends.

🛠️ Keahlian

Lowongan Terkait